IDG CSMB conducted research on the use of Personal Cloud Use. Here is a 360 degree approach to understand the current personal cloud landscape in the U.S. IDG CSMB reaches a highly engaged audience of early adopters at the leading edge of the latest technology products & services. The younger the target audience, the more likely they are to have heard about personal cloud products and services. Results display an excellent opportunity to market towards pc users and gain new adopters of personal cloud solutions. Some demographic segments showcase more fragmentation than others when it comes to choosing and using personal cloud solutions. Privacy and security are the most important features among consumers looking for cloud products and services.